Dissatisfied with modern products on beauty shelves, Bhavna and Esha were motivated to create a skincare line based off the teachings of their ancestors - teachings revolving around the use of natural and Ayurvedic ingredients rather than harsh chemicals that damage skin over time. With their knowledge, they aim to blend Ayurveda's age-old practice and ingredients with modern skin science. Their promise to you? Pure Alchemy Beauty products will never contain any Toxic Ten ingredients. 

Bhavna holds degrees in naturopathic medicine and Ayurvedic medicine and is the heart of the formulations at Pure Alchemy, while Esha holds a degree in business and is in charge of operations at Pure Alchemy. Their expertise ensures that you receive quality products, no questions asked.

All Pure Alchemy Beauty products are rooted in a 5,000-year-old Indian healing system called Ayurveda. Every ingredient we use and our commitment to making our products by hand all stem from Ayurveda.

Ayurvedic medicine, or Ayurveda, is one of the world's oldest holistic healing systems, developed in India over 5,000 years ago. The belief is centered around a balance between the mind, body and spirit for optimal health and wellness. The philosophy of Ayurveda focuses on prevention and maintenance of health through balance in one's life, mindfulness, diet, and the use of herbs.

At Pure Alchemy Beauty, Ayurveda is at the very core of every product we create. We only use naturally occurring ingredients and the highest-quality lab-made ingredients. We source organic herbs, organic plant materials, and organic oils; we make no exceptions nor do we take any shortcuts when it comes to ingredients. When products require ingredients that cannot be obtained organically, we source herbs and oils that are sustainably wild crafted.